Privacy Policy
Effective Date: April 3, 2026
Last Updated: April 3, 2026
Guernsey Co. LLC (“we,” “us,” or “our”) operates the jadeguernsey.com website and all associated subdomains, applications, and services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Service.
By accessing or using the Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.
1. Information We Collect
1.1 Personal Information You Provide
We may collect personal information that you voluntarily provide when using our Service, including but not limited to: name and contact information (email address, phone number, mailing address); account credentials; payment and billing information; demographic information (age, gender, location); communications you send to us; and any other information you choose to provide.
1.2 Information Collected Automatically
When you access our Service, we may automatically collect certain information, including: device information (browser type, operating system, device identifiers); log data (IP address, access times, pages viewed, referring URL); location data (general geographic location based on IP address, or precise geolocation with your consent); and usage data (how you interact with our Service, features used, actions taken).
1.3 Social Media Information
When you interact with us on social media platforms (such as Facebook, Instagram, LinkedIn, Twitter, or other platforms), we may collect your profile information, posts, comments, likes, shares, and other engagement data in accordance with the platform’s terms of service and your privacy settings.
1.4 Cookies and Tracking Technologies
We use cookies, pixels, beacons, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze trends, administer the Service, track user movements, and gather demographic information. You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Service.
Types of cookies we use: Essential Cookies (required for Service functionality); Analytics Cookies (help us understand how visitors use our Service); Marketing Cookies (used to deliver relevant advertisements and track campaign effectiveness); and Preference Cookies (remember your settings and preferences).
2. How We Use Your Information
We use the information we collect for purposes including: providing, maintaining, and improving our Service; processing transactions and sending related information; responding to your inquiries and providing customer support; sending promotional communications and marketing materials (with your consent where required); personalizing your experience and delivering targeted content; analyzing usage patterns to enhance user experience; protecting against fraud, unauthorized access, and illegal activity; and complying with legal obligations.
2.1 Marketing Communications
By providing your email address or phone number and opting in, you expressly consent to receive marketing communications from us via email, text message (SMS/MMS), and phone calls. These communications may include newsletters, promotional offers, product updates, and other information that may be of interest to you. Message and data rates may apply for text messages. You may opt out of marketing communications at any time by: (1) following the unsubscribe link in emails; (2) replying STOP to text messages; (3) informing us during a phone call that you wish to be removed from our calling list; or (4) contacting us directly using the information provided below.
2.2 Automated Decision-Making and Profiling
We DO NOT use automated decision-making or profiling that produces legal or similarly significant effects concerning you.
3. Legal Basis for Processing (For EEA/UK Users)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds: performance of a contract (when processing is necessary to fulfill our contractual obligations to you); legitimate interests (when processing is necessary for our legitimate business interests, provided these do not override your rights); consent (when you have given explicit consent for specific processing activities); and legal compliance (when processing is necessary to comply with applicable laws).
4. How We Share Your Information
We may share your information in the following circumstances:
Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, email delivery, SMS messaging, hosting, customer relationship management (CRM), and analytics. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Business Transfers: If we are involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.
Legal Requirements: We may disclose your information if required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, to investigate fraud, or to respond to legal process.
With Your Consent: We may share your information for other purposes with your explicit consent.
[IF APPLICABLE: Sale or Sharing of Personal Information: We DO NOT sell or share personal information as defined by applicable state privacy laws.
5. Your Privacy Rights
5.1 Rights for All Users
Depending on your location, you may have certain rights regarding your personal information, including: the right to access the personal information we hold about you; the right to correct inaccurate or incomplete information; the right to delete your personal information (subject to certain exceptions); the right to restrict or object to processing; the right to data portability (receive a copy in a structured, machine-readable format); and the right to withdraw consent at any time (where processing is based on consent).
5.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
Right to Know: You have the right to know what personal information we collect, use, disclose, sell, or share about you.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate personal information.
Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information. California residents can opt out by emailing jade@jadeguernsey.com with the subject line: “Do Not Sell or Share My Personal Information.”
Right to Limit: You have the right to limit the use and disclosure of your sensitive personal information to purposes necessary to perform services or provide goods reasonably expected by an average consumer.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA rights.
Categories of Personal Information We Collect:
- Identifiers (name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers)
- Personal Information under Cal. Civ. Code § 1798.80(e) (name, signature, Social Security number, physical characteristics, address, telephone number, passport number, driver’s license, state ID, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information, or health insurance information)
- Commercial Information (records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies)
- Internet or Network Activity (browsing history, search history, information regarding interaction with our Service or advertisements)
- Inferences (drawn from any of the above to create a profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes)
To exercise your California privacy rights, please contact us using the information provided below. We will verify your identity before processing your request and respond within 45 days.
5.3 Other U.S. State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing activities, including the sale of personal information and targeted advertising. Additionally, you have the right to appeal our decision regarding your privacy rights request. Please contact us to exercise these rights.
Universal Opt-Out Mechanisms: We recognize and honor universal opt-out preference signals, such as the Global Privacy Control (GPC), as valid requests to opt out of the sale or sharing of personal information and targeted advertising for users in applicable states.
5.4 European Economic Area and UK Residents (GDPR)
If you are located in the EEA or UK, you have rights under the General Data Protection Regulation (GDPR), including all rights described above. You also have: the right to lodge a complaint with your local data protection authority; the right to object to processing based on legitimate interests; and the right to object to direct marketing at any time.
5.5 How to Exercise Your Rights
To submit a request to exercise your privacy rights, please contact us using the information in Section 14 below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf by providing written authorization. We will respond to verifiable requests within the timeframes required by applicable law (typically 45 days, with possible extension).
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.
Specific retention periods:
- Account information: Retained for the duration of your account and 2 YEARS thereafter, or until you request deletion
- Transaction records: Retained for 7 YEARS to comply with tax, financial, and legal regulations
- Marketing data: Retained until you opt out, request deletion, or after 2 YEARS of inactivity
- Analytics and usage data: Typically retained in aggregated or anonymized form for 2 YEARS
When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention schedule and applicable laws.
7. Data Security
We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information using commercially reasonable means, we cannot guarantee absolute security.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those of your country. By using our Service, you consent to such transfers. When we transfer personal data from the EEA/UK to other countries, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your data receives adequate protection.
9. Third-Party Services
Our Service may contain links to third-party websites, applications, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information. This Privacy Policy applies only to information collected by us through our Service.
9.1 Analytics Providers
We use Google Analytics to analyze Service usage. Google Analytics uses cookies to collect information about your use of the Service. You can opt out by installing the Google Analytics Opt-out Browser Add-on. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy
9.2 Payment Processors
We use STRIPE for payment processing. We do not store your complete payment card details. Payment information is provided directly to our payment processor, whose privacy policy can be found at https://stripe.com/privacy. Our payment processors adhere to PCI-DSS standards to ensure secure handling of payment information.
9.3 Advertising Partners
We use remarketing and advertising services from Youtube Ads, Facebook Ads to advertise on third-party websites. These partners may use cookies and similar technologies to serve advertisements based on your past visits to our Service. You can opt out of interest-based advertising through the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices
9.4 Email and SMS Service Providers
We use Beehiiv and Go High Level to send marketing emails and text messages. These service providers may access your contact information and communication preferences to facilitate our communications with you.
10. Children’s Privacy
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.
11. Do Not Track Signals and Global Privacy Control
We DO NOT respond to Do Not Track (“DNT”) browser signals.
We DO NOT honor Global Privacy Control (GPC) signals as a valid opt-out of sale/sharing request under applicable state privacy laws. If we detect a GPC signal from your browser, we will treat it as a request to opt out of the sale or sharing of your personal information and targeted advertising for that browser and device.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. For material changes, we will notify you by posting a prominent notice on our Service, sending an email notification to the address associated with your account, or by other means required by law.
Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
13. Additional Information
13.1 Terms and Conditions
For information about our refund policy, payment terms, and other conditions of use, please see our Terms and Conditions available at https://jadeguernsey.com/terms-conditions
13.2 No Medical, Health, Legal, or Professional Advice
The information provided through our Service is for general informational purposes only and does not constitute legal, financial, medical, health, or other professional advice. You should consult with appropriate professionals regarding your specific circumstances.
While we share content related to wellness, nutrition, fitness, and lifestyle, we are not medical professionals, and the information provided is not a substitute for professional medical advice, diagnosis, or treatment.
You should consult with a qualified healthcare provider before making any changes to your diet, exercise routine, fasting practices, or lifestyle, especially if you are pregnant, postpartum, breastfeeding, have a medical condition, or are taking any medications.
By using this Service, you acknowledge that you are responsible for your own health decisions and that you use any information provided at your own risk.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact us for any other privacy-related matter, please reach out to us:
Guernsey Co. LLC
Email: jade@jadeguernsey.com